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Creator Lab Live


Client: Instagram
Employer: Rodeo Agency

Creators Lab Live: A chance for creators to connect with each other, attend panel talks, and collaborate to create content with each other. The main concept was to create an interactive arena filled with objects, ranging from ordinary and everyday products to bizarre and funny looking objects. Each team was given a set time, and with the assistance of a selected director, each one would select one object from the prop room.


Creators came together and exchanged a range of content through this collaborative exercise. The space, organized for Instagram, also served as a photography booth, featuring glooming colors and vibes. For this project, I participated in the conceptualization of the brief that won over a competition, as well as the concept development and design of graphical materials, wayfinding, and general space design and layout.

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