The world of Edrington - Cannes
Employer: Bompas & Parr - Freelance
In collaboration with Bompas and Parr, I played an integral role as a freelance designer for Edrington's annual global corporate event in Cannes, featuring prominent brands such as Brugal, Highland Park, Macallan, Naked Malt, and The Famous Grouse.
Tasked with designing and preparing all event artwork, including banners, menus, and a 3D mockup for spatial design, my contributions were central to the project's success. The concept focused on creating microcosms representing Edrington's diverse brand homes, collectively forming 'The World of Edrington' to convey a cohesive brand narrative.
The project aimed to host an intimate yet impactful event on Edrington's yacht in Cannes, accommodating over 300 sessions. These sessions included internal meetings, market discussions, trade interactions, customer engagements, and socializing opportunities. The event space had a capacity of 60 individuals at a time, including staff, ensuring a comprehensive and immersive experience for all attendees.