This project is a conceptual brief developed for a Formula 1 VIP exhibition taking place after a Grand Prix race. The space is designed to immerse special guests in the world of Formula 1 and consists of a welcoming lobby and two main rooms.

​

 

The first room serves as an exhibition area where visitors can explore Formula 1 car components, Grand Prix circuits from around the world, and their histories. The second room contains a bar and a podium for guest speakers. The open-plan layout allows seamless movement between spaces, while all graphics and wayfinding follow official Formula 1 brand guidelines.

​

​​

The dynamic Formula 1 logo informs the design of the walkways that wrap around the exhibition space. These pathways guide guests through the environment and reinforce a strong visual and spatial connection to the iconic F1 brand.