The Past is Present:
Becoming Egyptian in the 20th century
Client: The British Museum
Employer: All Things Studio
Our goal for the exhibition was to highlight the diverse composition of Egyptian national identity, embracing its multiethnic nature. To achieve this, we organized the objects into two distinct categories: personal and public, reflecting this concept in both the materiality and layout of the design.
Despite budget limitations, we devised a sustainable solution by repurposing showcases and fabrics from the museum’s inventory, allowing us to bring our vision to fruition creatively and responsibly.